We’re Spilling the Beans: What Customers Want from a Coffee Shop Experience

Thinking about opening a coffee shop in Texas? Smart investment option. The number of coffee houses scattered across our great nation is expected to more than double in the next few years from the current count of approximately 24, 000 to 50,000. People who closely follow trends and patterns in consumer behavior tell us that more than 150,000 million people living in the United States currently enjoy a coffee-based beverage either daily or frequently. That’s half the US population! And, while roughly two-thirds of coffee drinkers prefer to add sweeteners and/or cream, 35% get their daily fix “straight up” – black.

So, what are locals looking for when they search out a go-to coffee house? Women most likely seek out a coffee house Austin choice that gives them a place to relax and unwind. An atmosphere where they can escape the hustle and bustle and chat with friends or colleagues. Men, on the other hand, drink coffee to stimulate them, motivate them to get the job done.

Both groups are ultimately concerned with the flavor and experience – the coffee design if you will. By design, the experience starts with high-quality beans, ground and brewed to perfection. The superior flavor must be complemented by well-appointed surroundings – comfortable furniture, charging stations, WiFi service. And, developing a coffee house rhythm conducive to private conversations, impromptu business meetings, a few minutes of solitude or a start-the-day infusion of focus-generating coffee is essential to success. Sounds impossible to meet the needs of such a diverse crowd, doesn’t it? Fortunately, you don’t have to start the journey alone. As a franchise owner, you have access to superior coffee blends, specialty flavors, tried and tested recipes and financial partners to help you nail down coffee design techniques and marketing strategies like a seasoned professional.

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