Bad Ass Coffee Targets Austin, Texas For Franchise Expansion


Bad Ass Coffee of Hawaii announced today that it is launching an aggressive marketing campaign beginning June 1, 2017 to sell franchise locations in Austin, Texas.  The announcement comes after months of demographic and geographic research which all pointed to Austin as the most favorable location for the Bad Ass Coffee of Hawaii brand and coffee market growth. The Austin franchise marketing campaign will leverage a combination of Social Media, traditional marketing, and target local business & entrepreneurial development communities to communicate the Bad Ass Coffee of Hawaii brand and franchise benefits story.

“We’re very excited about entering Austin, Texas market,” said Dan Ronnow, Bad Ass Coffee of Hawaii, President.  We have established some solid strategic partnerships in the market to assist potential franchise owners with marketing, real estate and believe that the brand will be very well received in this great part of the Country,” Ronnow said.

The company is committed to opening several franchise locations in the greater Austin area within the next year before future expansion into other parts of Texas.

Bad Ass Coffee of Hawaii was founded in 1989 with it’s first store on the Big Island of Hawaii.  Today, the franchise has grown to 26 locations across the United States, Puerto Rico, St. Thomas, and Japan.  Bad Ass Coffee of Hawaii specializes in premium 100% American Grown Hawaiian Coffees, expertly-roasted, brewed and served at a fair price in a memorable store experience where you’re appreciated by name and where you can be as unique as your perfect cup of coffee – that’s the Aloha Spirit!

For more information on Bad Ass Coffee of Hawaii, or for Franchising Information, go to


Right Menu Icon