Why a Bad Ass Franchise?

The Bad Ass Coffee Company™ is a rapidly expanding high-profile, highly sought after franchise in the coveted, well-established and growing gourmet coffee service industry. The Bad Ass Coffee Company™ also offers a unique edge that we call the "Bad Ass Coffee Culture", which we describe as "Coffee With An Attitude." Our unique and desirable brand targets the emerging youth culture in the 18 to 30 year old demographic. Our store locations and our entire company outlook offer a fresh, fun and exciting approach to the business. Add to this the fact that our primary product is the finest 100% American grown Kona coffee available anywhere, and what you've got is the perfect blend for success.

Our Unique Brand:
One of the most important aspects of any business is the name. You need a name for your business that creates immediate interest as well as one that is easily remembered and stands out from the crowd in order to improve your chances of success. We think we have that covered. THE BAD ASS COFFEE COMPANY™ name is a highly distinctive trademark name your customers won't soon forget. Our franchise's exciting and highly visual store locations are fun, up-beat and a pleasure to manage. Most of our stores can be run, effectively by only two employees, even during peak hours. Our systems and operations have been highly refined to provide you with the highest possible return on investment in the shortest time possible.

New Era Of Coffee:
While institutional coffee, or coffee in a can, has shown a decline in recent years, gourmet coffee is showing a steady, rapid growth across the country. This stems from the popularity of well-known coffee shops in the Seattle and San Francisco areas of the Pacific Northwest. Now that the specialty coffee industry has completely captured the nation's attention, there is a large, untapped market for retail gourmet coffee store locations that is taking off not only in North America, but all over the world. The easiest way to access this business is through a well-established, solidly branded franchise that will provide, both regional and national marketing and advertising, support. The Bad Ass Coffee Company™ has the specialized team to do just that. We're already expanding internationally into markets in Japan and South Korea, which will greatly enhance our global profile in support of our brand.

A Unique Approach:
The Bad Ass Coffee Company™ has an outstanding concept for our unique store designs, affordable equipment packages and exceptional marketing strategies. We can also provide you with everything you need to get your business on its feet, from site selection, store build-out, training, store grand opening, and on-going service and support. Our management at the BAD ASS COFFEE COMPANY™ firmly believes this is the best franchise available in the market today, and we'd like to show you why. We are available to discuss this opportunity with you at your convenience.

Why a Franchise:
According to recent reports from the National Coffee Association, 29 million Americans drink premium coffee each day, up from 7 million just 5 years ago. A recent article in the San Francisco Chronicle states "Starbucks has grown to more than 4,700 outlets nationwide and that specialty coffee sales are growing at an unprecedented estimated 8% a year." This sustained growth in the industry points toward a solid opportunity for continued growth in both the walk-in franchise and virtually un-tapped drive-thru coffee cart market, which we see as the wave of the future. Entrepreneurial expert coffee consultant Bruce Milletto of Bellissimo Coffee InfoGroup, recently stated: "There is so much opportunity in this industry that it's frightening." Well, we're not interested in scaring you; we're only interested in providing you with the basic information you need to make an informed choice about whether a walk-in store location or drive-thru convenience coffee business is the right one for you.

If you are interested in learning more or feel that a franchise store location is right for you, just click on one of the links below , utilize our convenient on-line application, or call our Franchise Sales Representative Harold Hill toll free at 1.888.4.BADASS or contact via e-mail at: HaroldH@BadAssCoffee.com