What You're Buying
When you invest in the Bad Ass Coffee Company™ franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.
Site Selection Assistance.
- Specifications and guidance for store design and layout, signs, equipment and décor with various distinctive floor plans available to fit the particular needs of your location.
- Customized store design & installation from our expert design & installation team.
- A 5-day intensive training course for you at our corporate headquarters in Salt Lake City, Utah.
- Store grand opening assistance and supervision.
- A wide array of advertising and promotional materials.
- Easily accessible telephone consultation support.
- Customized e-commerce support including a distinct web-site for your store location.
- Some services require an additional fee.
Corporate Assistance & Training:
We provide you and your team with an extensive operations/training manual and additional, easy-to-use multi-media training support and materials. These contain detailed and comprehensive information on the set up phase and day-to-day operation of your franchise. Corporate office personnel at the BAD ASS COFFEE COMPANY OF HAWAII, INC. are readily available to provide specific information as needed or answer any questions about your day-to-day operations. In addition, an area representative can visit your store to review your progress and provide comprehensive on-going training and operations assistance. *Some additional fees do apply for certain areas of training; please call for pricing.
National & Regional Marketing & Advertising:
As a franchise owner, you will also be participating in and benefit from our professional regional and national advertising and promotion program. This is designed and implemented by our expert corporate marketing and advertising team. They are able to custom create an extensive array of multi-media advertising and promotional materials. This includes print and radio advertising, which can be easily tailored for your specific franchise store location.
Franchise Owner Package:
Additionally, each franchise owner receives our exclusive Franchise Owner package. In this package is an assortment of detailed information, documentation and other marketing resources to get your location up and operational in the shortest time frame possible. It also includes further resources to assist in your grand opening and day-to-day operations.
Our Exceptional Brand & Product:
Remember, The Bad Ass Coffee Company™ serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers.
What You Can Expect
What you can expect from us is the very best in products, branding, advertising, and marketing, including an on-going consultation and support service, in assisting you to get your Bad Ass Coffee Company™ franchise store location off the ground and running. We want you to experience the pride of owning your own successful franchise store location and see return on your investment as soon as possible.
Starting your own company from scratch is generally no easy task. In fact, thousands of individuals attempt it every year. Although the types of business they start may be vastly different, some studies indicate less than 20% of them will remain in business after their first five years. However, government and private studies have indicated the rates of success for franchise owners is much higher, with some studies indicating a success rate of over 90%!
Stability & Security:
A franchise business can offer a great deal more stability and security to the owner, operator, and investor than the average start-up. Franchising can give individuals the opportunity to go into business for themselves with an increased chance of success. As the gourmet coffee business becomes increasingly competitive, the regional and national support of a well-established and branded franchise system can help protect and foster business. Non-franchised independents may suffer from lack of support services as well as deficient advertising, marketing and poor name recognition.
If you are interested in learning more or feel that a franchise store location is right for you, simply call our Franchise Sales Representative Harold Hill toll free at 1.888.4.BADASS or contact via e-mail at: HaroldH@BadAssCoffee.com
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