New Arrivals

Wake up to the warm embrace of golden island light. This mischievous brew swirls silky honey with the rich, toasty crunch of roasted macadamia nuts. It’s a sweet and nutty sunrise in your cup.
 
**Excluded from Sitewide Discounts**

Introducing our newest Island Reserve release: Uluwehi Coffee Farm – 100% Kona Red Bourbon.
Grown on the volcanic slopes of Kona, Hawai‘i, this award-winning coffee highlights the celebrated Red Bourbon varietal—prized for its natural sweetness, refined structure, and silky body. In the cup, you’ll taste rich brown sugar and milk...

Power Your Swing with Purpose
Tee off with confidence in the Bad Ass x Sunday Crew Golf Polo — where bold style meets sustainable performance. Designed for those who chase the green and crave the grind, this premium polo is built with adventure in mind.
🔥 Features that Go the...

From dawn patrol to your favorite brew, the Surf N Sip Long Sleeve pays homage to the surfers of Hawaii. With our iconic logo on the chest and surf-inspired graphics on the back, this shirt captures the rhythm of island life—ride, relax, refuel. The long sleeve, available in black and...

Island vibes, Bad Ass style. The Bad Ass Surf Long Sleeve features our iconic logo on the front, accompanied by a bold back design that captures the spirit of Hawaii: a surfboard, palm tree, tropical bloom, and mountains. It’s the perfect shirt for repping Bad Ass Coffee of Hawaii and...

The Ways To Be A Badass Tee delivers everyday comfort with a bold edge. Made for living and moving, this soft ecru shirt features our logo on the front and our full “Ways To Be A Badass” manifesto on the back, a call to live confident, fearless, and fueled by...

Join the club that serves justice cold. The Coffee Cubes Crewneck celebrates our Iced Coffee Rescube Program—the ultimate stand against watered-down coffee. Made in soft ecru, this crewneck features our textured Coffee Cube Club design on the front, inspired by the cubes made from real Bad Ass Coffee. It’s cozy,...

Why not Make It A Badass Day? This Andy Warhol–inspired hoodie turns our iconic Jack head into a bold black-and-white statement piece. Featuring “Make It a Badass Day” across the front, it’s a reminder that confidence is a choice, and you’ve got the authority to own it. Equal parts optimistic...

The Ways To Be A Badass Hoodie blends everyday comfort with the bold spirit of our brand. This soft ecru hoodie features our logo on the front and our full “Ways To Be A Badass” manifesto on the back, a reminder to live confident, fearless, and fueled by coffee. Cozy...

Island vibes, Bad Ass style. Available in blue and white, the Bad Ass Surf Tee features our iconic logo on the front, accompanied by a bold back design that captures the spirit of Hawaii: a surfboard, palm tree, tropical bloom, and mountains. It’s the perfect shirt for repping Bad Ass...